Imagine fast service in all areas.
You call and say, “Hello, I was calling to see if you could send someone to fix my furnace.”
The furnace company says, “Is ten minutes okay?”
You call your dentist and ask, “How soon can I see the doctor?”
The receptionist says, “How about 1:00 today?”
For example, you want to buy carpet for your home. Two companies sell the exact carpet you want.
One says, “We can install it in six weeks” and the other says, “We can install it tomorrow.” Who do you pick?
If the price and quality are comparable, the company that can deliver the goods the fastest always wins in the end. In many cases, speed is more important than quality or price.
For example, fresh ripe tomatoes from Mexico in February may cost more, but they sell out quickly. Without fast delivery, they are inedible.
Business owners who take forever to make decisions soon lose money. Managers who can spot problems and correct them within minutes are valuable and hard to find. Workers who move like lightening are soon promoted.
Companies that can quickly change their direction are the most successful. For example, chain bookstores did not start selling books over the Internet until Amazon.com was in business long enough to work out their systems and take over the market. Chain bookstores lost millions because they took too long to act.